advertisements as the ultimate form of experience

Bernard Tschumi -Advertisements for Architecture 1976-1977

"Several early theoretical texts were illustrated with Advertisements for Architecture, a series of postcard-sized juxtapositions of words and images. Each was a manifesto of sorts, confronting the dissociation between the immediacy of spatial experience and the analytical definition of theoretical concepts. The function of the Advertisements —reproduced again and again, as opposed to the single architectural piece—was to trigger desire for something beyond the page itself. When removed from their customary endorsement of commodity values, advertisements are the ultimate magazine form, even if used ironically. Because there are advertisements for architectural “products,” the logic of the Advertisements for Architecture asks, Why not advertisements for the production (and reproduction) of architecture?"
for more visit tschumi.com

an eyeball to digest

Kenzo Tange and the Japanese metabolism. 
(I've figured out I am nuts for modern-postmodern architecture, especially Kurokawa*'s and Kenzo's metabolical buildings and designs, and for the so-called 'béton brut' "movement" as well, as mainly seen at Le Corbusier - and at a few Russian constructivists, too).
Other things worth to mention: my brain is foggy and slow beyond bearable, thinking and making up contructions and thoughts per usual is a real tiresome act. I am in a desperate need to somehow boost my energy levels.
*the Takara Beautilion is out of this realm!

1st photo is Kenzo Tange in front of his Plan for Tokyo in 1960
2nd photo is Renewal of Tsukiji District. Kenzo Tange, 1963
photos via architectural moleskine blogspot